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How To Attract Customers

How To Attract Customers

Attracting customers is the name of the game. What if you could build a system that consistently attracted customers interested in your services ...while you sleep no less!

New World Marketing

New World Marketing

Old World marketing was about volume and numbers. New World marketing is about customer engagement ....



I am seeing the impact of the Inflation Hedge Strategy with clients at the Strategy Session.  It really helps make them aware of issues they hadn’t previously considered. Used the process up against a 2.99% RBC deal and after the Strategy Session they decided to go with a 10 year.  The wife was a bit hesitant still so I sent some economic news articles and they are now going 10 yr closing in Jan.

Brad Lockey

Just about to get a signed commitment on a deal where I followed the strategic 180 approach from the start.  The 180 questions are so powerful.  When I said “so what are you going to say when the lender comes back and matches my rate’, he said ‘what do you want me to say’?  Loved that!  Client even said “he’d be happy to pay a bit extra to know he has me in his corner”.  180 has given me massive confidence and I am very grateful.

Caroline Lennox

180 is making a difference! My fundings are up over last year even though New Brunswick market is down and I’ve been using the lead tracking system for a couple of months religiously.  Had a lead (who’s broker had gone out of business) who’s Firstline mortgage was up for renewal and did the ‘they get first shot at it so go talk to them and ask these questions’. When I touched base later I found out that it was only a $22K mortgage so it made sense for them to stay where they were but the process worked because I received a referral from her as she was so impressed by my approach.

Larry Ellis

The 2 step sales process is working well and I have been starting to use the Inflation Hedge Strategy.  I have been taking Greg’s advice to approach Realtors on a step by step approach and not going for the jugular in the first meeting (think this could be worth a $50K relationship).  Also stating to them that “I am approaching them as a Partner with intention of creating long lasting relationships” rather than the traditional relationship between broker/relator. I have much stronger ground now.

Jason Scott